Email is the preferred method of communication with clients for businesses all over the world. Whether it’s for logins, alerts, advertising, user account resets, or policy updates, email is a tried-and-true forum with greater global connectivity than any other medium.
Email is only a small component of the customer engagement experience, though.
With another powerful API, SMS, you can now finish the customer engagement package regardless of who or where you’re trying to reach them.
When used alone, SMS is a potent tool for customer engagement that enables businesses to send succinct, relevant messages. Together, email and chat create a reliable, scalable, and downright potent customer communication experience.
Differences between SMS and Email Marketing
Despite their similarities, text and email marketing are two different marketing strategies.
Of course, the method of customer delivery is the key distinction between the two marketing strategies. However, there are other parallels and contrasts between SMS and email marketing that are important to be aware of. You can get the most out of both strategies if you are aware of them.
Marketing’s dual goals are to attract potential customers by making better value promises and to keep and expand the customer base already in place by delivering on those promises. When used together, bulk SMS and email marketing can add value for customers while also generating value from them. The following examples demonstrate how effective a platform email and SMS marketing together is:
Improved Segmentation and Outreach
By spreading the same message via various marketing channels, you can also grow your clientele. When using both channels, you can keep an eye on open and engagement rates. You can send marketing messages to your users through the channel of their choice by segmenting them based on this information.
This raises consumer satisfaction with your brand’s marketing efforts and lowers your risk of being reported as spam or added to a do-not-call list.
Safe Client Relationships
Combining the use of SMS and email marketing can work wonders for a brand. Email can be used to develop relationships with customers while bulk SMS services can be used to increase customer conversion and revenue. The contact details and email addresses of subscribers can be verified and kept up to date through email and SMS marketing.
Better Engagement
Shorter, more direct messages that call for immediate response are better suited for texting. This is because the majority of text messages are read shortly after they are sent. For instance, within 90 seconds of receiving a text message, 83% of millennials open it.
Contacting your clients is now simpler than ever! Text messaging can be incorporated into your proposals in a variety of inventive ways. For instance, you can convert emails to text messages so that you can contact your customers wherever they are or whatever they are up to. Replies can be sent as an SMS or back to your email inbox for your convenience.
Additional Insights
Both bulk SMS and bulk email marketing services are very simple channels that are designed to elicit a response. These channels naturally lend themselves to effective performance analysis, which is a pertinent feature.
Each channel offers several metrics that are common or very similar from a tracking perspective, and these metrics—including clicks/engagements with links, message delivery rates, open rates, unsubscribe rates, and even spam entries—can be examined and even combined to produce a clear picture of a campaign’s success.
Beyond these metrics, it is simpler to closely evaluate performance and return on investment (ROI) overall thanks to the way SMS and email lists can be sorted into distinct target audience groups.
Sending Newsletters
Email newsletters are the perfect vehicle for distributing longer content, such as blogs, videos, infographics, and other in-depth materials that update customers on recent company news and developments.
With short messages that can be read quickly, like a weekly tip or news update text, texting offers a quicker way to communicate with customers. By informing customers that your most recent email newsletter has been sent out or by informing them of some time-sensitive news, like a flash sale, it can also support your email newsletters.
By notifying customers of urgent emails via text, you can avoid cramming a lot of information into an unformatted message while still taking advantage of text messages’ high open rates to spread the word quickly.
Synchronised Data Sets
You can use customer information from one channel to support the success of another channel by combining SMS and email marketing. For instance, if a customer expresses interest in receiving text messages about babies, you can use that information to update their customer profile on your email list and make sure they are part of the list segmentation for babies.
Conclusion
Customers today have access to an increasing number of communication channels, including email, SMS, WhatsApp, Instagram, and video. You must send messages where and how your customers want to receive them to remain relevant. That’s why any business that wants to engage its customers must have a communications plan that incorporates both SMS and email.
You must adhere to best practices and pay attention to what your recipients want to develop a successful email and SMS strategy. Each audience is unique; some prefer email, some prefer SMS, and some want both. Developing a communication plan that reaches your users where and when they want to hear from you is the key to increasing engagement and fostering long-lasting customer relationships.